Homfind

Find your next home with ease.

Overview

Homfind lead app allows home hunters to search for a new home/property with ease. This app is a link between home hunters and real estate agents.

Project goals

The goal is to build easy to use real estate lead app, that will allow users (home hunters) to search and find homes based on Geolocation. Also, this app is a connection point between home hunters and real estate agents.

Business Goals

Business goals are to grow the user base and to connect home hunters with real estate agents while generating more leads using the app.

ROLE

  • UX
  • Research
  • Creating User Stories and User Flows
  • Wireframing
  • Prototyping
  • UI and visuals

duration

  • September 2019

Tools

  • Pen & paper
  • Photoshop
  • Illustrator
  • Adobe XD

The Problem

Sometimes finding a new home can be hard. More buyers are on the move and they are in need of a simpler solution that will give them access to new listings, price changes and other information in real-time.

Pain Points

Some of the pain points that home buyers are facing while looking for a new home:

  1. Homes/properties are hard to find
  2. Home listings are hard to understand
  3. Home hunters have to invest a lot of time to filter and sort homes they like
  4. Home hunters want to have a list of favorite homes they found for easier comparison
  5. Buyers can’t trust the listed data, sometimes information is not accurate or they are false
  6. Buyers can’t find a trustful agent to connect with

Quantitative Research

Based on the research, I found that the US and Canadian real estate market is huge. There is a huge demand for a solution like an Homfind lead app. According to the new data, 50% of the buyers found their homes through the internet, while 28% found them through their real estate agent. What is a better solution for them than an easy to use real estate lead app?

Competitors

Here are some of the top competitors for the AL lead app:

  1. Premier Agent by Zillow
  2. Homesnap Real Estate & Rentals
  3. Redfin Real Estate: Search Homes for Sale
  4. Trulia Real Estate: Search Homes For Sale & Rent
  5. Realtor.com Real Estate: Homes for Sale and Rent

Potential solutions

Building this real estate lead app will solve the majority of the pain points that home hunters are facing.

  1.  You are just a few taps away from finding a home
  2. This app will serve home hunters easy to scan and legible information that they can understand easy
  3. With a useful search and filtering options, home hunters will save a lot of time
  4. Save home as favorite, home hunters can have favorite homes on one place for easier comparison
  5. Data listed in the app will be 99.9% accurate
  6. Only trustful and highly experienced agents will be connected with home hunters

Target audience

The target audience for this app is home hunters who are looking to buy a home. They are usually on the move and looking for a perfect home.

The target audience is mostly men, between 30 and 50 years old.

I divided the target audience into 3 groups:

  1. Regular buyers, families who are looking for a new home.
  2. Real estate entrepreneurs who are buying and selling or renting homes for profit.
  3. Home flippers are home hunters who are buying, repairing and then selling or renting homes.

Wireframes

Before starting creating high fidelity designs and prototypes, I prefer to start with paper wireframes. Paper wireframes are simple to make and we can test and validate ideas very fast.

Key features

Here are some of the key features that will help users to accomplice their goals and make using the app delightful and flawless.

Regular and voice search

Speed up your process of searching for a home with regular and voice search.

Home grouping

Your eyes won’t burn because we grouped homes in the same area. Simply click on the group to expand it and see all homes that are on the market. Also if there is more than one home on the same address we got you covered.

Map/List view

If you are more of a list type of user, feel free to search for homes like that.

Visual indicator and Number of homes in selected area

You will not get confused while looking at the map. We separated homes for sale and homes that are sold.

GPS

Search for homes on the move. Turn on GPS and we will do the rest. All nearby homes will be displayed on the map.

Filters

Use them. They are great. Find the best home for you in half a time.

Favorite

Add homes to favorite and check them later.

UI and Visuals

Typography

For this app, I used Open Sans. It is so popular because it’s one of the best-performing web fonts, as it’s very low in ‘visual noise’. It doesn’t have an obtrusive texture, dark patches or rendering issues. It’s just a beautifully clear and well-balanced typeface. It is optimized for print, web, and mobile interfaces.
H1 – 20pt SemiBold Open Sans
H2 – 18pt SemiBold Open Sans
Body – 16pt SemiBold Open Sans
Body – 16pt Regular Open Sans
Body 2 – 14pt SemiBold Open Sans
Body 2 – 14pt Regular Open Sans
Links – 14pt Medium Roboto

Colors

The primary color is blue. Blue in business is associated with trust and business.

The secondary color is orange. Orange is complementary, accent color used for a call to actions in the app.

Icons

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mihajlobudo@gmail.com