Kuvo is a social platform with custom features tailored for gamers.
Kuvo serves as a connection touch point for streamers, content creators and ordinary gamers.
NOTE: Project is on hold for now, so this case study is not 100% complete.
Project goals are to build MVP and create a great user experience for users.
Grow the user base and validate an idea.
- Defining the problem
- Building Personas
- Creating User Stories and User Flows
- UI and visuals
Team: CEO, CTO, CPO
- Feb 2018 – Apr 2019
- Pen & paper
- Adobe CC Package
Problem is that millions of gamers are not connected in the right way, gamers way. User profiles on other social platforms are static, boring and without any customization. They don’t support any in-game integrations. The current state of the industry is on gaming influencers and e-sport teams, leaving hundreds of millions of gamers outside of the ecosystem.
Quantitative Market Research
There are more than 2.5 billion video gamers from all over the world.
Cons are that we are competing vs big platforms that have a big user base already.
Pros are that we would have:
- In-game integration and statistics
- Customizable profiles
- Option to choose your preference as a regular user, streamer or content creator
- Everything would be in one place
We can separate the target audience into three groups:
- Regular user – normal user that would like to use default features
- Streamer – a user who would like to have the option to stream his content while playing video games
- Content creator – user that make his content in the form of video on demand (VOD)
Creating User Stories
- As a user, I want to have game integration on my profile so other gamers who visit my profile can see my stats
- As a user, I want to have match statistics of my last 10 games on my profile page
- As a streamer, I want to have stream preview when someone checks my profile
- As a streamer, I want to have streaming schedule
- As a streamer, I want to have a separate streaming page where I can interact with followers/subscribers while streaming
- As a content creator I want to have a slider with my latest videos or playlists on the top of the page
- As a content creator I want to have the option to make Vote for my followers/subscribers
UI and Visuals
E-sport team fan page
Body – 13pt SemiBold Open Sans
- Start collaborating with developers and build the MVP with key features
- Launch and test MVP
- Make corrections and add new features based on user feedback and business goals